Branding Sessions for Creative Professionals in Orange County: Stand Out and Attract Your Ideal Clients

For creative professionals in Orange County, one of the most powerful tools to elevate your business is branding photography. A tailored, professional branding session showcases your unique style, boosts your online presence, and helps build credibility. Here’s how a branding session can help you shine in Orange County’s competitive creative market:

fun personal branding images in the studio

Enhance Your Online Presence

In Orange County, a strong online presence is essential for attracting the right clients. Your website, social media profiles, and portfolio often serve as the first point of contact with potential clients. Professional branding photos can enhance your digital presence, making your online profiles more engaging and memorable.

executive coach juggling lemons for branding

Attract Your Ideal Clients

People connect with people. Branding photography allows you to showcase authentic images of yourself and your work, creating a deeper connection with your audience. The more relatable and authentic your photos are, the more likely you are to attract clients who align with your vision and values.

Build Trust and Credibility

In a competitive Orange County market, trust is key. Clients want to work with professionals they trust, and branding photos help establish that trust. High-quality images make you appear polished and professional, elevating your credibility in the eyes of potential clients.

candid lifestyle image at the beach

Versatility for Marketing Materials

The high-quality images you receive from a branding session can be used across various marketing platforms—website, social media, email newsletters, and even press kits. Having a library of branded images ensures you have the visual content you need for consistent and effective marketing.

Laguna Beach branding portraits on the beach

First Impressions Matter:

In today’s fast-paced world, first impressions are crucial. Branding photography is one of the most impactful ways for creative professionals in Orange County to elevate their brand, attract ideal clients, and stand out from the competition. The right images can be the key to unlocking your business’s full potential and achieving long-term success in the creative industry.

Blue Sky’s Branding Collections:

  • Half Day Session
  • Full Day Session
  • Annual Membership

Ready to take your brand to the next level? Book a personal branding session with Blue Sky’s Studio today!

Click here to learn more and book your session!

 

 

Some of you may have heard, I recently spent some time in the hospital.  While I was at my sickest, my brother asked me, “aren’t you totally stressed out about your photography business?”  My answer actually surprised even me. I said no.  

Why?

  1.  I felt so sick, my priority was recovering my health.  If I had to have forced downtime, I was going to focus on getting better (after spending time in Mexico, I got Sepsis from an bad intestinal infection.  By the time I actually went to the hospital, I was extremely sick).
  2. I have surrounded myself with an amazing team.   Brittany, my studio manager, and Lily, my second photographer and editor, stepped up and took over my sessions.  I am eternally grateful to both of these wonderful women!

orange county portrait photographer

3.  Being sick puts everything into perspective.  You know, don’t sweat the small stuff! Everyone was so understanding and supportive about their orders and having Lily be their photographer that I just felt well taken care of.

I am grateful to report I am feeling much better and so excited to get back behind the camera.  To celebrate my “come back” I am bringing back “Model for a Day” Sessions.  These sessions are perfect for Professional headshots/ business headshots sessions or for high school senior pics.

Headshot/ senior session promotion includes:

professional headshot promotion

Session fee: $249 (regular price $548)

  • Professional Makeup and Hair styling
  • 3-4 looks during the session (outfit or locations changes)
  • Matted fine art print ($249 value)
  • 1-2 hour session
  • Personalized reveal session 7-10 days after your photo shoot
  • Great for professional headshots or senior portraits

We only have 10 of these sessions available.  The sessions need to be booked by March 31 and shot by April 30.  To book your session now or to get more information click the link button.book it button

I wish all of you good health and happiness!

What to wear to a Corporate Headshots

Now that you have booked your OC corporate headshot, what are you going to wear?  It is really important to put some thought into what you wear, and how it will fit with your brand.  The general clothing guidelines apply to anyone having their executive headshot taken by a professional photographer.

what to wear to a corporate headshot

Photoshoot guidelines:

  • Get plenty of rest the night before your session.  You will want to look fresh and rested in your images.
  • Drink a lot of water the day before the session.  This will make your skin look healthy and hydrated.
  • Bring two or three outfits, so that the professional photographer can go through each look and confirm that it will look great in portraits.
  • Plan to arrive 10-15 minutes early.  Corporate headshots can feel a little intimidating.  To help you feel less stressed, schedule a little extra time so you are not rushing.
  • Make sure you hire an experienced headshot photographer.  The photographer should be able to give you a lot of posing guidance, check that your clothing looks perfect and shoot a variety of images, so you can choose the images that you love the most.  Since this is going to be used in a multitude of locations, and it will be used to help you connect with your clients, you want it to be an image or a set of images that you are proud of.
  • Consider bringing some additional looks to your session to start a complete library of personal branding images.  In today’s social media environment, it is important to have lots of images to share on social media, to use for articles about you and your business and to help develop a relationship with your ideal client.
  • For men and women- make sure you eyebrows are groomed.  The focus of any headshot is your eyes. The eyebrows frame the eyes, and should therefore be well groomed.
  • Come with clean, moisturized skin.
  • For women- I highly recommend investing in a professional makeup artist that has experience with portrait photography.  The makeup artist will ensure you look and feel your best and that the makeup is tastefully done for a professional headshot.
  • For men- your hair should be well groomed, however it is best to have a haircut no more than two weeks prior to your session.  
  • The best outfit  for any professional headshot is to dress like you are going to meet your ideal client!  

For Women Executives:

  • All clothing should fit well and be tailored to your figure. A tapered jacket, with a simple blouse works great.
  • For a very corporate look, black, grey and navy always looks great in a corporate headshot.  For the blouse, light, solid colors are always flattering. The blouse fabric should be light, such as silk, so that the overall look is flattering and not bulky.
  • For any corporate photography session, plain colors are your best choice. Patterns or prints distract and date your photo. Choose mid- tone colours in blue, green, wine and purple because they are universally flattering. Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.
  • For accessories, less is more.  A simple strand of pearls or necklace with small earrings.  For a corporate photoshoot, lots of jewelry is distracting and should be avoided.
  • For shoes, make sure they are simple and not too distracting.  The shoes should finish off the total look of your outfit.

Corporate headshots in the studio

For more casual branding sessions

  • Consider wearing a fitted or wrap dress.  These are timeless and flattering on any figure.
  • Layering looks always adds interest to the clothing and works well with denim or with a dress.
  • For accessories, you can dress a casual look up a little more with hoop earrings or a gold necklace.  Add some personality to the session, but don’t overdo the jewelry. The focus should still be on you as the subject.
  • The casual look also works great with a hat or a scarf.  These accessories add some personality to the session.

Casual headshots

For Men Executives

  • A well fitted tailored suit in a darker color such as black, navy or grey works best.
  • For the shirt, select a light color such as white, cream, light blue, or even pink.  Consider your brand colors when selecting the outfitt. The colors should look great with your brand colors.
  • You can go with or without a tie depending on your profession.  If you opt for a tie, you should consider bringing several choices and have the photographer help you select the best one.  Red, blue or even purple tone ties work great.
  • If it fits your personal style, you can also add a pocket square or layer the look with a fitted vest.
  • Avoid any fabric with a very busy print as it can be distracting.  The tie should a
  • lso be subtle and not have a very busy print.

Men's professional headshots

For Men’s Business Casual

  • A collared shirt or even a polo in a color that looks great on you is always a good choice.
  • To dress up a casual look a little, you can layer a casual shirt with a blazer.
  • A nice, fitted sweater in a solid color layered over a collared shirt is a timeless look for a casual corporate headshot.
  • You can pair a dressier shirt with a nice pair of dark denim jeans to dress down your clothing.
  • Avoid plaid shirts or complex patterns.  These do not photograph well.

outdoor headshots

If it is time to update your headshots or even create a whole library of personal branding images, I would love to book a session with you.  Click here to send me your information.

You don’t have to have a corporate job to benefit from a personal branding photography session.  In fact, creative jobs typically need a wide variety of images for self promotion.  Professions such as artist, musicians and dancers are the perfect candidates for a branding photography session.

Here is a recent branding session I did with the beautiful Saya, she is a musician and a marketing professional.  Her session was about having fun and showing all the sides to her unique personality.   Here are just a few of my favorites from her session.

Personal branding for creatives Orange County photography Laguna Beach photographer Laguna Beach portraits Sassy headshots creative headshots personal branding photography natural headshots urban headshots

 

To book your session, click here.

Click here to view: Top Ten reasons to book your personal branding session.

Click here to learn, what is a personal branding session.

To visit our website, click here.

Let me help tell your brand story!

The Top 10 Reasons to Book your Personal Branding Session with Blue Sky’s Studio

When you personalize your business with brand photographs, you create trust.  Personal Branding photographs also helps tell the story of your business, your brand and your unique value proposition.  This according to an article in the Huffpost.

In today’s visual world, you shop first with your eyes, and potential clients make purchasing decisions based on the first impression our images make online.   You personal brand should influence the way your ideal client thinks about your business or brand. Your personal brand images can have a huge impact on your business and on the bottom line.

CEO portraits

Your custom photography library is an asset, so how do you best use that asset?

  1. Create a library of images to pull from based on categories to make images easy to locate.
  2. Place images throughout your website, and rotate these images often (this will also improve your SEO)
  3. Use them in posts on Facebook, Instagram, LinkedIn, Pinterest or any other platform that you use.
  4. Place them in your newsletters and email blasts
  5. Use them in Press Releases about an even or new offering your business has.
  6. Refresh your profile pictures every few months so that people see a new image of you.
  7. Use these images to submit to magazines when they do articles on you or about your company (that way you can decide on which are the best images of you and you are not at the mercy of their photographers).
  8. Submit images along with your bio when you have a speaking engagement
  9. Put an image of yourself in your email signature line
  10. Put images on yourself and your brand in your printing marketing material.

Let me give you a quick example of a personal branding session for a CEO of a large home design company.

Corporate Headshot CEO

My friend and client, Shirin was featured on the cover of a Franchising magazine.  She was disappointed with the images the staff photographer took of her. Her main issue, was she did not feel comfortable with the magazine’s photographer.  He did not give her any posing direction or help her get the best expressions.  

I suggested we schedule a Blue Sky’s personal branding session for her, so in the future, she would have an entire library of images to present her Public Relations firm.  We ended up scheduling the session with her, her executive team and a videographer for an entire day. The result was 150 amazing images that she could use throughout the year to promote herself and her company.  In addition, Shirin was able to select the images that she liked the best and give me direction for retouching to make sure she was happy with every image. Finally, because we did the session in one day, instead of several different sessions, she saved time by only having to have professional makeup and hair done one time. 

Here are just a few images from her session.

modern corporate headshot Modern branding session Personal branding for a CEO Modern headshot Headshot in office Orange County headshot

We have several new collections available for a personal branding session.    We have one hours sessions, full day sessions or a annual membership.

Here are some additional posts on Personal Brand Sessions:

Is personal Branding photography right for you?

Creating a Personal Branding Library

Is A Personal Branding Session right for you?

To book a consultation with us, click here.